Effective on May 31, 2010.
This Privacy Statement ("Statement") describes the personal information
we collect through our websites and mobile applications (the "Site"),
and how we collect and use it. The terms "we", "us",
and "MP" refer to Master Pages.
I. Information We Collect and How We Use It
Account information. We ask for and store information about you when you
create an account on the Site, such as your name, email address, and signup location.
You can also import your account information from a third party to make the Yelp
registration process easier. We use your name to create your account name (first
name and last initial), and we use your signup location to help target the Site
to the town you live in. We use your email address to send you updates, provide
services to you in connection with the Site, and to contact you on behalf of other
users sending you messages, complements, and the like. We may also use your signup
location, birth date, and gender (if you supply them) to display relevant advertising
to you. You can change your account information here.
Public content. You can contribute to the Site in a number of different
ways, including writing reviews, uploading photos, participating in talk threads,
sending compliments, filling out your public profile, and voting on other users'
contributions. We may store these contributions (your "Public Content"),
display them to other users, and use them for promotional purposes. Note that if
you include personally identifiable information in your Public Content, it can be
used and viewed by others. We are not responsible for the information you choose
to include in your Public Content.
Messaging. The Site allows you to exchange messages with others using the
messaging feature and email. We may store these messages in order to deliver them
and allow you to manage them. The Site also allows you to send information from
the Site to your phone via text message. In order to carry out these requests, we
may log your phone number, your carrier, and the date and time that the message
was processed. Your carrier may charge you for texts that you receive.
Location data. The Site can provide helpful information based on where
you are. If you tell us where you are (e.g., by allowing your mobile device to send
us your location), we may store and use that information to provide you with location-based
information and advertising. If you want to deactivate this feature, you can either
reinstall the application or deactivate GPS on your mobile device. The Site also
allows you to tell other users where you are, if you choose.
Inviting friends. You can invite your friends to join the Site by providing
their contact information, or by entering your log-in credentials to import your
address book from other sites. We may store and use your friends' contact information
to invite them to join and connect with you on the Site. Your friends will always
have the opportunity to opt-out of receiving further emails from us.
Third party services. We allow you to access third party services, such
as Facebook and Twitter, to share your selected Public Content with those services,
and import information about who you are connected with on those other services
so you can connect with them on the Site. You can always opt out on your MasterPages
account page. Some of those third party services may also provide us with information
from your accounts there to enhance and personalize your use of this Site. For example,
you can allow Facebook to tell us who your Facebook friends are so you can follow
their activity on MasterPages. You can adjust your MasterPages privacy settings
to block this feature, in which case we will delete the information that we receive
from your accounts with those other services. You can also further modify your privacy
settings with those other services directly. For example, you can adjust your privacy
setting on Facebook here to prevent your Facebook friends from sharing information about you
from their Facebook accounts with MasterPages.
Activity and log data. We automatically store information related to your
use of the Site, such as the pages you view on the Site, your browser type, IP address,
the phone numbers and names of businesses that you call through the Site, requested
URL, browser language, referring URL, and the date and time of your visit. We use
this type of information to administer the Site and provide the highest possible
level of service to you. We also use this information in the aggregate to perform
statistical analyses of user behavior and characteristics in order to measure interest
in and use of the various areas of the Site.
Cookies. We send cookies to your computer in order to uniquely identify
your browser and improve the quality of our service. "Cookies"
refer to small pieces of information that a website sends to your computer's hard
drive while you are viewing the Site. We may use both session cookies (which expire
once you close your browser) and persistent cookies (which stay on your computer
until you delete them). Persistent cookies can be removed by following your browser
help file directions. If you choose to disable cookies, some areas of the Site may
not work properly or at all. Our cookies are linked to your information, such as
your name, email address and password. We enable some of our business partners to
over the use of these cookies. These cookies collect information about your use
of the Site, such as where you came from, which pages you visited within the Site,
and possibly other sites you visit if those sites cooperate with the same third
party, but do not collect your name, email address, contact information or other
personally identifiable information that by itself would allow the third party to
identify or contact you.
Feedback. You should feel free to give us feedback, register a complaint,
or ask questions about the Site. We may store your communications, including any
personal information you include in them, so that we can effectively respond to
Administration. We may use the information described above for routine
administrative purposes, such as investigating abuses on the Site, responding to
user inquiries and enforcing and applying our Terms of Service and Statement.
Data storage. We store data in Toronto, Canada.
Credit Card Purchases. If you purchase business advertising or other MasterPages
products and services online, we collect and store billing and credit card information.
This information will only be shared with third parties who perform tasks (such
as fulfilling orders and processing credit card payments) required to complete the
purchase transaction. When you enter sensitive information (such as a credit card
number) on our registration or order forms, we encrypt that information using 128-bit
secure socket layer technology (SSL).
II. Transfer of Information
Public Content. If you post content for public view on the Site, we may
distribute such Public Content to a wider audience by sharing it (or portions of
it) with third parties so that they can publish it on their own websites and media
platforms. We may ask them to credit you as the source of these contributions by
including your account name and profile photo.
Third party service providers. We may use third parties to provide technical
and customer support, perform tracking and reporting functions, conduct quality
assurance testing, perform payment processing and provide other services in connection
with the Site. We may share information about you with them so that they can perform
the services they are required to perform, but they are not permitted to use your
personal information other than to provide the services requested by you.
Third party advertising. Third parties serve some of the ads on the Site.
We do not send any individualized personal information to them, but they may have
access to information that they obtain through cookies or that you share with them
yourself. Note that we do not rent, share, sell or trade personally identifiable
information with third parties for their direct marketing purposes.
Aggregate information. We may share non-personal information in the aggregate
to third parties relating to user behavior in connection with actual or prospective
business relationship with those third parties, such as advertisers and content
distributors. For example, we may disclose the number of users that have been exposed
to, or clicked on, advertising banners.
Business transfers. We may share your information with our parent company,
subsidiaries, joint ventures, or other companies under a common control that we
may have now or in the future, in which case we will require them to honor this
Statement. If another company acquires our company or all or substantially all of
our assets, that company will possess your information, and will assume the rights
and obligations with respect to that information as described in this Statement.
Investigations. We reserve the right to investigate abuses on the Site,
and enforce and apply our Terms of Service and Statement. We may disclose information
about you to third parties if we have a good faith belief that such disclosure is
reasonably necessary to (a) take action regarding suspected illegal activities;
(b) enforce or apply our Terms of Service and Statement; (c) comply with legal process
and law enforcement instructions and orders, such as a search warrant, subpoena,
statute, judicial proceeding, or other legal process served on us; or (d) protect
our rights, reputation, and property, or that of our users, affiliates, or the public.
III. Managing Your Information
We provide a number of tools to manage the use of your information on the Site.
You may receive weekly newsletter communications from us. However, despite any requests
to close your account or your indicated email preferences, we may still need to
contact you as required by law or on legal matters, for example to inform you of
any updates to our Terms of Service or this Statement.
The Site may contain links to third party websites with which we have no affiliation.
Except as set forth herein, we do not share your personal information with those
third parties, and are not responsible for their privacy practices. We suggest you
read the privacy policies on all such third party websites.
V. Our Policy Towards Children
The Site is intended for general audiences and is not directed to children under
13. We do not knowingly collect personal information from children under 13. If
you become aware that your child has provided us with personal information without
your consent, please contact us at [email protected].
If we become aware that a child under 13 has provided us with personal information
without parental consent, we take steps to remove such information and terminate
the child's account.
We follow generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once we receive it. No method of transmission
over the Internet, or method of electronic storage, is 100% secure, however. Therefore,
while we strive to use commercially acceptable means to protect your personal information,
we cannot guarantee its absolute security.
VII. Dispute Resolution
If you believe that MasterPages has not adhered to this Statement you may write
to the Privacy Office at the following address:
Attn: Privacy Officer
2951 Highway 7 West, 7A
E-mail: [email protected]
VIII. Modifications to this Statement
We may revise this Statement from time to time. The most current version of the
Statement will govern our use of your information and will always be located here. If we make a change to this Statement that, in our sole discretion,
is material, we will notify you either by prominently posting a notice of such changes
prior to implementing the change on the Site and/or via the email associated with
your account. By continuing to access or use the Services after those changes become
effective, you agree to be bound by the revised Statement.